Is It Time to Scale Your Business? Here’s How KPIs Can Help

Join Connecting Atlanta on LinkedIn and Facebook.

“Letting go and trusting others to do things well is one of the more challenging aspects of being a leader of a growing organization.” – Verne Harnish, Author of Scaling Up: How a Few Companies Make It and Why the Rest Don’t

Your business is growing — well, hopefully. And as a business grows, the demands on principals or owners become both all-encompassing and time-consuming. It all starts by adding just one more person, effectively doubling your manpower overnight as well as significantly increasing your cost structure.

Now, you not only have to manage yourself, you now also must manage another person. As sales increase, businesses will undoubtedly grow as well. With growth comes the addition of more resources. And all those resources cost money. If not managed properly, they can become costly.

Over time your growth will impact your performance, you will be putting in more hours and staying longer each day. It will impact your control and unless managed, will impact your judgment.

The days when you can sit back and look at the big picture will slowly erode as you find yourself putting out fires and focusing on day-to-day operational issues. 

The big picture gets filed away for another day.

At some point, one of two things will happen:

1. You will embrace management, create systems and processes. Then, rely on your staff to do their job effectively. 

You effectively give up control of the day-to-day operational issues and rely on the “trained” judgment of staff and your control systems to ensure the customers get what they need when they need it.

2. Or, you can’t let go. You end up micromanaging your staff. 

It gets overwhelming. Your customers aren’t getting what they need and it all becomes a bit hard. You’ll find your business will scale back to a size that you can comfortably manage. On your own.

If you embrace management, you’ll need to embrace systems, processes and empowerment. Document your roles and the processes within the roles that facilitate your company requirements to produce goods or services within customer expectations.

Always make processes simple. 

Leave out the technical jargon (where possible) and simplify the process to the extent that a “four-year-old” could read it and execute by following your process steps.

From a reporting perspective, as a minimum, you’ll need a basic accounting system. You need to know how you’re traveling at least on a month-to-month basis.

And if you want to be really smart about it, you should kick in some Key Performance Indicators (KPIs). KPIs have the advantage of being timely and targeting the drivers of output, rather than the output itself (as in financial statements).

With a KPI dashboard, you can easily see your business performance from a high-level perspective.

Plus, it helps you see the important details and context to help you leverage opportunities or address red flags.

Understanding your key numbers on a daily or weekly basis will keep your business in check and highlight problem areas and areas of opportunity.

As a business owner, there is no better time to make KPIs your ally than when you realize you must begin to scale up.

MARK WALMSLEY

DIRECTOR (ezzyKPI.com | ezzyscorecard.com)

Mark is a Balanced Scorecard Software expert. His software products help Business Owners and Managers implement their strategies; making their work simple, easy and reliable.

Is that Prospect or Client Qualified to do Business with You?

Join Connecting Atlanta on LinkedIn and Facebook.

Is that Prospect or Client Qualified to do Business with You?

Ever wonder why some customers are so overly demanding, expect everything, for you to be at their beck and call, however, they refuse to pay your full price and want a deal on everything? That’s a HUGE sign that customer is NOT QUALIFIED to do business with you!

One thing I’ve learned from Marquel Russell is he never apologizes for his prices and he knows that when he delivers what he’s promised if you follow the actions, success will come! He doesn’t argue with people who want a deal it’s simple just come back when you’re ready to play ball!

Stop devaluing yourself and remember that your time and your gifts come at a premium. You’ve spent days, weeks, hours developing those talents, why would you want to steal from yourself?  Think about some ways you’ve stolen from yourself and action what you’re going to do to STOP THAT!

To connect with others who can help you grow your business and to connect with new potential clients click here and let’s get started.

Article written by Jacqueline H. Waller.

“Fair” is a Fantasy

Join Connecting Atlanta on LinkedIn and Facebook.

“Fair” is a Fantasy

I’m currently reading this book, Success is Not an Accident, by Tom Newberry and it’s bringing up some interesting thoughts. I remember when I was first starting out in business, my first online business, people would tell me why don’t you learn how to do websites, learn how to do this, why don’t you learn how to do that, as I was trying to figure things out for myself and I remember that most of those individuals that were looking to give me advice on what I should be doing in my own personal business:
1. Did not own a business
2. Never had any desire to own a business, however, they felt like they could provide me with advice on what I needed to do to be successful in business.

As I’ve gone through and developed a couple of businesses now I’ve learned that all of us have different strengths and weaknesses. It is when we focus on building and developing our strengths where we can truly continue to grow and build our life, our relationships, our family and our businesses. Since life definitely is not fair we need to surround ourselves with other individuals who fill in the gap‘s we are missing.
So in this book, Tom Newberry says, “insisting on a level playing field disrupts your attention and distract you from your ultimate objective. Instead, as a high performer, you must deal with the reality of the present situation you need to focus on reaching your goals rather than on the obstacles that stand in your way. This choice leads to accomplishment in progress, and it leads away from aggravation and alienation. Recognize that everyone has disadvantages, handicapped, weaknesses, and various other crosses to bear. A big part of life is learning how to transform your disadvantages into advantages. Well directing your energy toward “making things fair” is often counterproductive, channeling your spiritual, mental, and physical energy toward achieving meaningful goals is a constructive investment of time.
Click here to see how you can be apart of the fastest growing business connection and development company in Atlanta.
Article written by Jacqueline H. Waller.

The New Way To Create & Launch Wildly Profitable Facebook Ad Campaigns

Come by November 17th to find out about The 60 Minute Marketing Plan

Join Connecting Atlanta on LinkedIn and Facebook.

Two weekends ago, I had two clients fly in (well technically one drove)…

To invest two days with me for what I call Exponential Business Growth VIP Days…

To map out a step by step game plan to scale their business.

I don’t usually record these events, however…

I did record one part and it’s where I broke down…

The A.C.E. Method 2.0!

I literally haven’t shared this with anyone yet (until this event).

To read the rest of the article, click here.

Two Ways To Quickly Make Prospects Trust You So It’s Easier For Them To Buy

We’ve all heard the saying…

“People do business with people they know, like and trust!”

That saying is still true today and will always be true. With so many competitors vying for your prospects attention and money, the one who’s able to create TRUST first, will typically get the money.

So the million dollar question is…”How do you quickly create trust, so it’s easier for your ideal clients to whip out their card buy?”

Well in good ol’ Marquel “Always Over-delivering” fashion, I’m not only going to show you ONE way to do it, but in today’s show I’m going to  share Two Ways To Quickly Make Prospects Trust You So It’s Easier For Them To Buy.

The other day I posted on my Facebook Page about how a colleague of mine has a client that grew from $200k last year to being on track to do $4 Million this year…

Then I asked my people on Facebook why do they think that was. I gave them three options and most got it all wrong.

This wasn’t surprising though because 90+% of coaches, consultants, experts and service providers who come to us for help with growing their business get this answer wrong also.

They think they have a traffic issue, or a funnel issue etc. etc…

Those things do play a part, however, there was ONE key factor that has helped many entrepreneurs scale their businesses – one company in particular who scaled from $200k to a staggering $4 MILLION in just one year.

Listen in, start applying this one key factor, and you’ll soon see yourself smashing through glass ceilings and gliding to ultimate business success and freedom!

To read the rest of the article, click here.

The #1 Factor That Helped A Company Scale From $200k To $4 Million In ONE Year

The other day I posted on my Facebook Page about how a colleague of mine has a client that grew from $200k last year to being on track to do $4 Million this year…

Then I asked my people on Facebook why do they think that was. I gave them three options and most got it all wrong.

This wasn’t surprising though because 90+% of coaches, consultants, experts and service providers who come to us for help with growing their business get this answer wrong also.

They think they have a traffic issue, or a funnel issue etc. etc…

Those things do play a part, however, there was ONE key factor that has helped many entrepreneurs scale their businesses – one company in particular who scaled from $200k to a staggering $4 MILLION in just one year.

Listen in, start applying this one key factor, and you’ll soon see yourself smashing through glass ceilings and gliding to ultimate business success and freedom!

To read the rest of the article, click here.

How Marquiste Turned $326.53 Into $7,000

Two of the reasons clients come work with my team and I are:

#1. They know they could be getting paid much more for their products and services, but don’t know how to increase their prices while attracting people that will happily pay them what they deserve.

#2. They’re not sure how to strategically turn their marketing into profit on a consistent basis! They’ve done Facebook ads etc.or thinking about doing them but think you have to start with a big budget and for those who have done it, they haven’t been able to get them to work.

Therefore they have to settle for relying on referrals, aimlessly posting in Facebook groups, doing FB Lives that lead nowhere and the other stuff online gurus say you have to do, but doesn’t work.

On today’s episode of “The Results Over BS Show,” my special guest, friend and client, Marquiste Boyce, is about to reveal how he quickly overcame both of those issues.

He’s also going to share, how he turned a $326.53 investment into Facebook Ads into $7,000 and how he finally hit his milestone of $10k in a month.

For the rest of the article, click here.

{Business Expert of The Month} Who is Marquel Russell?

Business Expert of the Month is Marquel Russell – He helps coaches, consultants & experts attract high paying clients! (without confusion and overwhelm).
For more info, go to www.marquelrussell.com

After coming from very humble beginnings, growing up in a drug infested environment and dropping out of school in the 10th grade, Marquel Russell is the secret weapon for coaches and consultants who want to Attract, Convert & Enroll More Of Their Dream Clients At Higher Prices While Enjoying More Freedom and Creating Greater Impact using his A.C.E Method™.

He specializes in helping clients craft irresistible premium priced offers (what he calls “A GodFather Offer™) and creating automated client attraction systems that do the selling for you, establish your authority and enroll happy, high paying dream clients on a consistent and predictable basis.

When he isn’t traveling the world with his family, watching cartoons with his two youngest kids or empowering inner city at risk youth, Marquel spends his time working time helping coaches apply the same methods and systems he used to go from ZERO and borderline homeless to building a Multi-Million Dollar Coaching and Training company.

When Is The BEST Time To Outsource Your Marketing?

With all the fly by night agencies popping up left and right pleading for your patronage to have their team do your marketing…

How do you decide when is the BEST time to outsource your marketing or if you should outsource your marketing at all?

Today’s episode will give you the answer to both of those questions and will save you a lot of money…

To read the rest of the article, click here.

How To Create Effective Biz Cards (if you’re gonna use them)

If you want to know the fastest way to waste money, look at 99% of entrepreneurs’ business cards and get you some made just like them.

When I speak at events, I sometimes do an exercise where I have all the attendees pass their business cards up to me and it never fails…

99.9% of their business cards absolutely suck! It’s not their fault though, because they’re typically just modeling what they’ve saw or doing what a “graphic designer” suggested.
They pass these cards out and wonder why they don’t get any response.

In today’s Results Over BS Show, I’m going to show you step-by-step how to create an effective business card – that’s if you’re going to use them…

And how to make sure you avoid getting your card tossed in the trash before making the initial connection and hurting your ability to network effectively and maybe even enroll a new client.

This is going to be completely different than anything you’ve ever heard, but if you allow yourself to apply it, it will make you stand out amongst the sea of “business card slangers” and each card will turn into little works that go out and get you more leads and clients.

To read more, click here.